百度外卖这支扎心视频火了：人生不过76000多顿饭你有好好吃饭吗？"

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你有好好吃饭吗？

对于在大城市里拼搏的年轻人而言，“忙碌”是生活的常态，吃饭也只是为了填饱肚子。前不久，百度外卖拍了一则视频广告，告诉每一个匆忙的年轻人，每顿饭都值得被用心对待↓

<p style = "font-size:18px">视频文案字字珠玑，</p></p><p style = "font-size:18px"><p style = "font-size:18px">每一句都说到心坎里去了↓</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">如果活到70岁</p></p><p style = "font-size:18px"><p style = "font-size:18px">你可能与200多万人擦肩而过</p></p><p style = "font-size:18px"><p style = "font-size:18px">迎接过25000多次清晨和黄昏</p></p><p style = "font-size:18px"><p style = "font-size:18px">当然</p></p><p style = "font-size:18px"><p style = "font-size:18px">也吃过76000多顿饭</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">是一辈子最不想散的宴席</p></p><p style = "font-size:18px"><p style = "font-size:18px">赌你会哭的人</p></p><p style = "font-size:18px"><p style = "font-size:18px">先哭了</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">分不清是早餐还是晚餐</p></p><p style = "font-size:18px"><p style = "font-size:18px">我用它喂饱疲惫的身体</p></p><p style = "font-size:18px"><p style = "font-size:18px">用疲惫的身体喂饱生长的梦想</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">吞下许多“被喝”的酒</p></p><p style = "font-size:18px"><p style = "font-size:18px">我们推杯换盏，却没有推心置腹</p></p><p style = "font-size:18px"><p style = "font-size:18px">胃里的酒，淌不进心里</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">是我们关于未来的一万种设想</p></p><p style = "font-size:18px"><p style = "font-size:18px">唯独没想到</p></p><p style = "font-size:18px"><p style = "font-size:18px">故事的结局各自收场</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">习惯了一个人吃</p></p><p style = "font-size:18px"><p style = "font-size:18px">除了咀嚼，不需要向任何人开口</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">赶了上千公里的路</p></p><p style = "font-size:18px"><p style = "font-size:18px">才让脚步迎上他们的目光</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭一天三次</p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭一年一次</p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭一生一次</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭做不出</p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭忘不掉</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">有的饭你吃的匆忙</p></p><p style = "font-size:18px"><p style = "font-size:18px">也有人怕你饭凉</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">人生不过76000多顿饭</p></p><p style = "font-size:18px"><p style = "font-size:18px">酸甜苦辣都是滋味</p></p><p style = "font-size:18px"><p style = "font-size:18px">每顿饭都值得被用心对待</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px"></p></p><strong >1</strong><p style = "font-size:18px"><p style = "font-size:18px"><strong ><p style = "font-size:18px">用“吃饭”连接用户，引发集体共鸣</p></strong></p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">毕业散伙饭、加班餐、应酬酒局、深夜街边摊、前女友婚宴、归家团圆饭……百度外卖按照一个年轻人的成长轨迹，用蒙太奇的剪辑手法描绘了一张都市青年的食色众生相。</p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz_png/W6K3yiaPvhNJzm1raKYzaoaNFrrWWsb6JKMZnn9HFDseMeeibiaAeUcVc5oDxWUwbh7AoRodEtQYCuIqWoB9lqHwg/640?wx_fmt=png" ></p><p style = "font-size:18px"><p style = "font-size:18px"><br /><br /></p></p><p style = "font-size:18px"><p style = "font-size:18px">外卖平台以“吃饭”为切入点，是非常聪明的思路。吃饭是高频次场景，并且自带情感联结。</p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz_png/W6K3yiaPvhNJzm1raKYzaoaNFrrWWsb6JC8icGDAzDeMtp2j3tVPsX2C29Qslusiaw02iboMRnJwz5UdtNXNFmKibTA/640?wx_fmt=png" ></p><p style = "font-size:18px"><p style = "font-size:18px"><br /><br /></p></p><p style = "font-size:18px"><p style = "font-size:18px">从时间纵轴上看，吃饭自古以来就是牵动华夏子民情绪的，东汉末年，思妇思念远行丈夫，“努力加餐饭”聊以自慰，西晋人用“莼鲈之思”暗指思乡情切，辛弃疾登高望远，一句“廉颇老矣，尚能饭否”，壮志未酬跃然纸上……</p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">从空间横轴上看，一日三餐，人之常情。百度外卖以“吃饭”为切入点，扩大了广告辐射范围，引发了关于“吃饭”的集体情感共鸣。</p></p><p style = "font-size:18px"><p style = "font-size:18px"><br /><br /></p></p><p style = "font-size:18px"><p style = "font-size:18px"></p></p><strong >2</strong><p style = "font-size:18px"><p style = "font-size:18px"><strong ><p style = "font-size:18px">克制的情感流露，高级的温情营销</p></strong></p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">视频以“吃饭”为线索，将友情、爱情、亲情串联起来，讲述了五顿饭的酸甜苦辣，却没有丝毫场景堆砌、刻意煽情的劣质鸡汤感，反而戳中了无数在外漂泊的游子心。</p></p><p style = "font-size:18px"><p style = "font-size:18px"><br /><br /></p></p><p style = "font-size:18px"><p style = "font-size:18px">原因在哪里？<strong><p style = "font-size:18px">“克制”</p></strong>是这则广告的最大亮点。</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><strong><p style = "font-size:18px">在故事情节讲述方面。</p></strong></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">视频中很少出现主角痛哭流涕不能自已的镜头。通宵加班的疲倦，镜头一副侧脸剪影展现，主角临窗眺望远方朝阳，脸上看不出喜怒哀乐。就连参加前女友的婚礼，他都只是苦涩地笑着鼓掌。</p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz_png/W6K3yiaPvhNJzm1raKYzaoaNFrrWWsb6JkgfKfL4QDrohIc3Vl0HB8DIk3lpLHqjO9qFBuy7EPbCibSs0o0JlNYw/640?wx_fmt=png" ></p><p style = "font-size:18px"><p style = "font-size:18px"></p><br /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">广告镜头是一个记录者，而不是表达者，它用平实的镜头语言，记录着一个年轻人在城市打拼的人生百味。</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><strong><p style = "font-size:18px">品牌展示同样遵循了“克制”的美德。</p></strong></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">三分多钟的视频一共有3次品牌露出。第一次出现在主角通宵加班的时候，第二次出现在主角一个人吃饭的时候，第三次出现在视频最后，有画龙点睛的作用。</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">前两次品牌露出，百度外卖的logo或被虚化，或被当做背景，直到最后点题，百度外卖才正式现身。</p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz_png/W6K3yiaPvhNJzm1raKYzaoaNFrrWWsb6JibhJ54iaYJHeTMSIbiaWEzqIuEYhhAtckvm6GqDVGqrmD6ju1nsughfNg/640?wx_fmt=png" ></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">“有的饭你吃的匆忙，也有人怕你饭凉”这句话构成了一个巧妙的转折，从吃饭的人生漫谈，到百度外卖的“怕你饭凉”，前后两句形成强烈对比，画面情绪也由冷转暖。<strong><p style = "font-size:18px">百度外卖借此向消费者投射了暖心暖胃的品牌关照。</p></strong></p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz_png/W6K3yiaPvhNJzm1raKYzaoaNFrrWWsb6JJhvGN8iczibwk05ia06vxKSdGALQicEEv1Z0RYUQ8sXRyzRZjb6Yn9PPgw/640?wx_fmt=png" ></p><p style = "font-size:18px"><p style = "font-size:18px"></p><br /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">普通人的生活从来都不容易，磕磕绊绊摸爬滚打，一路也就过来了。生活的喜怒哀乐，和着餐桌的酸甜苦辣，一同被吞咽，消化。</p></p><p style = "font-size:18px"><p style = "font-size:18px"> </p></p><p style = "font-size:18px"><p style = "font-size:18px">人生在世，四件大事——衣食住行。百度外卖选取了其中一个，将它聚焦为6个具体的场景，并讲述了一个朴实的道理——“每顿饭都值得被用心对待”，既指百度外卖用心送出每一份外卖，又在劝慰人们，好好吃饭，好好生活。</p></p><p style = "font-size:18px"><br /><br /></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz_png/W6K3yiaPvhNJzm1raKYzaoaNFrrWWsb6Jx3iat34Pkgg88PVQ9HMvqZedk21dViaCAcicYiab9uVDED4LPia2UdJxCTw/640?wx_fmt=png" ></p><p style = "font-size:18px"><p style = "font-size:18px"><br /><br /></p></p><p style = "font-size:18px"><p style = "font-size:18px">人生不过76000多顿饭，酸甜苦辣，都是滋味。</p></p><p style = "font-size:18px"><p style = "font-size:18px"><br /><br /></p></p><p style = "font-size:18px"><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" src="http://img5.shadafang.com/img.php?http://mmbiz.qpic.cn/mmbiz/leIEJrL4t8flMqhakJQXAeFiaM75J0316OxLQr66LXurRvznPWiaR8SNiaqnYWqTYfuEhkernhpUt06feXIswnALg/640?" /><br /></p><p style = "font-size:18px"><p style = "font-size:18px">欢迎小伙伴在底部发表神评，与我们交流！</p></p><img alt="百度外卖这支扎心视频火了：人生不过76000多顿饭" onload="javascript:ImgReSize(this)" class="imgcenter" 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